摘要
旅游者对旅游地的主观感知构成了旅游者行为的环境。通过旅游者对旅游地感知场的形成机制分析,阐述了旅游地感知场的形成阶段及影响因素,分析了各阶段的相互作用,并归纳了其现实意义,以期为旅游经营管理提供借鉴。
The research on perception space of tourism destinations is a hot topic in tourism field these years. Consumer behavior is based on perception psychology. This paper divides perception space on tourism destinations into four levels including organic perception, decision perception, spot perception and ultimate perception. Then it analyzes their impacts on each other through analysis on their concepts ,contents and influence factors. It provides theory basis on related management in tourism destinations.
出处
《桂林旅游高等专科学校学报》
2007年第3期349-352,共4页
Journal of Guilin Institute of Tourism
关键词
旅游地感知场
本底感知场
决策感知场
实地感知场
复合感知场
perception on tourism destinations
organic perception
decision perception
spot perception
ultimate perception
