摘要
本文从目前河北企业创名牌、用名牌的实际状况出发,提出了河北企业创名牌、用名牌的战略与策略。创名牌必须注意产品、质量、营销、人才、投资。用名牌必须注意投资、市场、观念等的创新。
On the view of the practicle state of Hebei's enterprises establishing and useing famous bands, the article has advanced some strategies and tactics. To establish famous bands, they must pay attention to their products, especially the quality,and sale, their talented persons and investment. When it comes to the use of famous brands,they must renew their concepts about investment and market.
出处
《石家庄经济学院学报》
1997年第2期141-144,共4页
Journal of Shijiazhuang University of Economics
