4Berry, L.L. (1983), Relationship marketing, in Emerging Perspective on Service Marketing: Chicago: American Marketing Association. 被引量：1
5Morgan, R. M., and Hunt, S. D. (1994), The commitment - trust theory of relationship marketing, Journal of Marketing, 58 (3), 20-38. 被引量：1
6Gummesson, E. (1994), Making relationship marketing operational, International Journal of Service, 5 (5), 5 - 20. 被引量：1
7Parvatiyar, A., & Sheth, J. N. Paradigm shift in marketing theory and approach: the emerge of relationship marketing.In J. N. Sheth & A. Parvatiyar (Eds.), Relationship Marketing: Theory, Methods, and Applications: Atlanta, GA: Ernory University. 被引量：1
8Gmnroos, C. (1996), The relationship marketing logic,Asia- Australia Marketing Journal, 4, 7 - 18. 被引量：1
9Saren, M., & Tzokas, N. (1998), Some datagerous axioms of relationship marketing, Journal of Strategic Marketing 6,187 - 196. 被引量：1
10Iacobucci, D., Toward defining relationship marketing, in J. N. Sheth & A. Parvatiyar (Eds.), Second Research Conference on Relationship Marketing: Theory, Methods, and Application, Atalanta, GA: Emory University. 被引量：1
3Hamilton, G. G. 1997, "Organization and market processes in Taiwan's capitalist economy," In M. OrriS, N. W. Biggart and G. G. Hamilton (eds.), The Economic Organization of East Asian Capitalisnl, 237-293. Thousand Oaks, CA: Sage. 被引量：1
4Huang, X., (2008), 'Guanxi networks and job searches in china" s emerging labour market: A qualitative investigation', Work, Employment & Society, 22, no. 3: 467. 被引量：1
5Roy Y J Chua, Michael W Morris, Paul Ingrain. Guanxi vs networking: Distinctive configurations of affect- and cognition-based trust in the networks of Chinese vs American managers. Journal of International Business Studies: (2009) 40, 490 508. 被引量：1
6Flora F. Gu, Kineta Hung & David K. Tse. When does guanxi matter Issues of capitalization and its dark sides ,Journal of Marketing, Vol. 72, No. 4, July 2008:12-28. 被引量：1
7Yang, C. F. 1988. Familialism and development: An examination of the role of family in contemporary China mainland, Hang Kong, and Taiwan. In D. Sinha & H. S. R. Kao (Eds), Social values and development: Asian perspectives: 93 123. Thousand Oaks, CA: Sage. 被引量：1
