摘要
多元化战略是企业发展到一定规模和水平后所采取的战略。多元化战略的类型与企业所获取绩效的关系已越来越受到企业最高管理层的关注。本文采取企业问卷调查搜集数据的方法,运用多元线性方差分析,得出多元化战略类型与企业绩效的相应关系,为我国企业的多元化发展提供借鉴。
The diversification strategy is the corporation adopt strategy after the corporation achieve scale and level in extent. Connection of the types of diversification strategy and corporation performance obtain more and more attention of the most management layer, The diversification is adopted widely,and it can form a trend, The performance of an corporation is the base of subsistence and development, so studying types of diversification strategy and corporation performance reveal very important. The paper take the way of questionnaire inquisition, and handling the analysis of multianalysis elicit the releationship With Performance and diversification strategy, and it provide reference for demonstration study of Chinese corporation diversification strategy development.
出处
《经济管理》
CSSCI
北大核心
2007年第11期12-16,共5页
Business and Management Journal ( BMJ )
关键词
多元化战略
企业绩效
方差分析
显著性检验
diversification strategy
corporation performance
difference analysis
notability test
