摘要
模糊法则归纳法(Fuzzy Rule Induction using GMDH,简称FRI方法)是近年来兴起的非参数数据挖掘技术,它将模糊建模技术和自组织数据挖掘建模技术相结合,在金融、经济等领域已经得到了成功运用。文章分析了陕西省西安市和宝鸡市两地移动长话市场的消费者特征,在传统市场调查分析方法评述的基础上,进行了FRI方法运用于市场营销领域的尝试性研究。研究发现,FRI方法适用细分市场的特征,即适用于差异比较明显的细分市场特征的提取。
Fuzzy Rule Induction （FRI） is an advanced new tool in data mining. It combines fuzzy modeling technique and self-organising data mining technique, and has been successfully used in many fields such as finance, economic, etc. On the basis of reviewing traditional market research analysis method, FRI is applied to data analysis in marketing field as consumer features of mobile long-distance telephone market at Xi＇ an and Baoji in Shanxi province. The findings show that FRI can be applied to abstract the characteristics of the subdivided markets with obvious differences.
出处
《财经理论与实践》
CSSCI
北大核心
2007年第3期106-110,共5页
The Theory and Practice of Finance and Economics
