摘要
在文章中,我们提出对商业广告传媒(意即我国传媒整体中走市场化的部分)进行反垄断规制的观点,除了认为媒体的垄断会对社会民主的惭进产生不良影响外,更是跳出以往学者认为国内集团化垄断可以抵御国际竞争的思维。笔者认为:中国现在的集团化垄断是行政命令的结果而非自由市场经济的产物。带来的后果会使媒介行业坐享市场供不应求的良机,且以广告等的高价为特征,从而缺失媒介发展的动力——有效竞争。在这种情况下让它们去面对国外大型媒介集团的竞争,其实质仍然属于不同类型对手之间的竞争,孰强孰弱一目了然。因此。为避免国外传媒巨头在进入国内媒体市场后形成寡头垄断,笔者认为利用反垄断法手段,在促进国内媒体的有效竞争的同时,并限制国外媒介集团在中国的市场份额,这才是保扩本国媒介产业的最佳法律途径。
As Chinese commercial advertisement media become stronger,media conglomerates at this historic moment, and also Chinese anti - monopoly law appear soon, the discussion about monopoly in commercial advertise media is of necessity. In this article, we integrated traditional theory of monopoly with some distinguished features of commercial advertisement media to expound and prove Chinese anti - monopoly law is also suit for commercial advertise media. At the same time, we also considered originality at the basic of economical analysis, the need of democracy and some other factors, was attempted to get appropriate inference.
出处
《贵州工业大学学报(社会科学版)》
2007年第2期60-64,共5页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
广告经济
受众经济
低价掠夺
价格规制
advertisement economy
receiver economy
pirating with low price
price rule