摘要
战略联盟是指两个或两个以上的企业间或特定事业与职能部门间,为了实现共同目标和各公司的战略目标,通过公司协议或联合组织等方式结成在一起的网络式的经营联合体。战略联盟作为企业一种新的战略方式其形成既有来自企业外部的原因,也有来自企业内部的原因。我国企业应大胆选择战略联盟这种战略,弄清建立战略联盟应着重考虑的问题,以便成功地建立战略联盟,提高我国企业的国际竞争力。
Strategic alliance refers to the partnership between two or more than two companies or between some special trades and functional sectors, which form a network through contract or synergy in order to achieve their joint or individual strategic objectives. As a new way of operation, it involves the elements from both inside and outside enterprises. To Chinese enterprises it is very necessary to choose to establish strategic alliances to improve the core competence for the international competition.
出处
《商业研究》
北大核心
2007年第6期72-76,共5页
Commercial Research
