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基于Agent的电子交易方法与实现 被引量:1

Agent-based E-trading Method and Realization
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摘要 在现实市场中存在多个买方和多个卖方,交易中会就价格、交货地点等多个方面进行讨价还价。本文提出一个多对多且多议题的电子交易方法,以电子市场为中立的第三方,从多个买方以及多个卖方的提案中,由市场进行配对找出相似度较高的提案,然后生成由Agent运用模糊理论进行一对一的互惠合作协商以提高双方交易的满意度及成交的可能性。 In reality,buyers and sellers in market negotiate with each other about multiple issues, such as price, delivery place, and so on. This research focuses on many-to-many and multi-issue trading. The trading is operated under the e-market, the neutral third-party, which matches the most similar buying and selling sides from ones between multiple buyers and multiple sellers,who negotiate with each other,and use Fuzzy theory and mutual advantage cooperative strategy to reach successful negotiation, improve the mutual satisfaction of trading and further the possibilities of successful trading.
作者 戴卫平
出处 《常熟理工学院学报》 2007年第4期121-124,共4页 Journal of Changshu Institute of Technology
关键词 电子交易 代理 协商 匹配模式 模糊理论 e-trade Agent negotiation matching model Fuzzy theory
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参考文献2

  • 1Wurman P R.Dynamic pricing in the virtual marketplace[J].IEEE Internet Computing 2001,5(2):36-42. 被引量:1
  • 2Guttman R H,Moukas A G,Maes P.Agent-mediated Electronic Commerce:A Survey[J].Knowledge Engineering Review,1998,13(2):147-159. 被引量:1

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