摘要
利用数据挖掘(DM)技术,从零售业的各种应用系统中采集数据,经条件分类,放到数据仓库里,进行数据多维度加工,最终透过数据找出人与物间的规律,从而更好地为客户提供服务.最后还谈到了数据挖掘在零售业中应用的广阔前景.
The retail trade is to make use of a data excavation （DM） technique, collect ous applied system of retail trade, store the data warehouse through the condition classification, carry on a data many dimensions and process, find out the target of the person and commodity regulation through the data, and provide a service for the customers. Finally, the retail trade will offer vast outlook and application by data excavation.
出处
《合肥学院学报（自然科学版）》
2007年第2期80-83,共4页
Journal of Hefei University :Natural Sciences
关键词
零售业
数据挖掘技术
CRM
retail trade
the data scoops out a technique
CRM
