摘要
随着我国林业的发展,林产品的种类、品种规格和表现形态不断丰富,在我国现代化建设和改善人们生活的过程中发挥了巨大的作用。作为联结林产品生产和消费的物流,由于其自身的特点和林产品的属性,没有很好地满足消费者的要求,同时也造成了很大的浪费。为了畅通生产到消费的各个环节,更好地满足消费者的需要,应该建立营销预警系统,把生产、流通到最后消费的各环节成为一体,提高林产品的物流效率。
With the development of forest industry, the kinds, breeds and forms of forest products is become more rich which has played a great role in modernization construction and improving people＇s daily life. The logistic as the bridge to join production and consumption together can not satisfy the customer＇ s need fully and cause a lot of loss for the sake of forest - product features and characteristic. To solve these problems and improve the efficiency of forest products logistic we should establish market - forecasting system.
出处
《经济问题》
CSSCI
北大核心
2007年第5期31-33,共3页
On Economic Problems
关键词
营销预警系统
林产品
物流
marketing
forecasting system
forest- product
logistic
