摘要
20世纪80年代出现了“图像转向”,视觉文化动摇了语言的霸权地位,世界被把握为图像,进入读图时代。传媒也出现视觉化倾向,这种视觉化倾向改变了受众的阅读习惯。电视是最为视觉化的媒体,收看电视时读图的愉悦感使电视成为最有亲和力的媒体。在所有媒体中,电视最有效地表现出了意识形态的影响力,产生了视觉霸权。
In the 1980s, there appeared a ＂picture turn＂. Visual culture changed the hegemony status of language. The world is controlled by pictures and then goes to a time of ＂reading pictures＂. Visual culture appears in media, and this tendency changes the readers＇ reading habits. Television, a visualized media, makes the audience happy and close. Of all media, television expresses the influence of ideology most efficiently, then produces the visual hegemony.
出处
《湖北民族学院学报（哲学社会科学版）》
2007年第1期113-116,共4页
Journal of Hubei Minzu University：Philosophy and Social Sciences
关键词
图像
媒介
电视
视觉霸权
pictures
media
television
hegemony of visual sense
