摘要
媒介之间的竞争就是传播力的竞争。近年来,随着高校媒介环境的变化,高校校报传播力下降,生存空间受到挤压,作用发挥也受到影响。面对挑战,校报必须以提升传播力为目标,在创新上作文章。创新是高校校报传播力提升的唯一途径。
Media competition is just the competition of propagation force. In recent years,with the changes of the medium environment, the propagation force of colleges and universities newspaper was weakened, the existing space was squeezed as well as the function was limited. Facing the challenges, colleges and universities newspaper must aim at promoting the propagation force and make an effort to renovate. And the renovation is the only way to promote the propagation force.
出处
《兰州交通大学学报》
CAS
2007年第2期128-130,共3页
Journal of Lanzhou Jiaotong University
关键词
高校校报
传播力
提升
路径
分析
colleges and universities newspaper
propagation force
promote
path
analysis
