摘要
在信息时代,了解客户需求是企业生存的必要条件。企业利用网络采集信息是了解客户需求的重要方式,成本也较传统方式低。但在利用网络信息收集过程中,网站对于客户隐私的处置方式是否符合道德的规范,关系到企业自身、客户以及社会等各个方面的利益。本文认为,应从伦理学的角度来解决该问题,帮助企业以符合道德规范的形式利用网络收集客户信息。
In the information age, it is important for companies to understand their customers＇ need. More and more businesses collect information about customers＇ need from Intemet. The cost is lower than the traditional information collection methods. However, during the collection of customers＇information from Intemet,the way the websites dealing with those information causes many ethical problems. This paper try to analyze the ethical issues associated with the websites information collection, and give possible solutions to businesses.
出处
《电脑与电信》
2007年第5期14-15,共2页
Computer & Telecommunication
关键词
信息收集
信息权利
信息伦理
经济伦理
information collection
information droit
information ethics
economic ethics
