摘要
银行保险实质是整合了商业银行服务和保险公司产品的高级银行服务,是一种满足客户银行和保险需求的组合解决方案。银行保险改革与转型的实质,在于通过改变或改善既有流程,最终为顾客创造价值。我国银行保险应该实施基于客户价值链的共同流程整合,采取“互信、互补、互融、互动、互赢”五大策略。
Bancassurance, a high banking service combined products of banks and insurance companies, is the solution to meet client's need for banking service and insurance. The nature of reform and transformation of bancassurance is through changing and improving the current process to create value for clients finally.
出处
《银行家》
北大核心
2007年第4期63-65,共3页
The Chinese Banker
