摘要
我国旅游纪念品市场开发的弱势与旅游业迅猛发展的强势形成了极大的反差,旅游纪念品的发展一直是旅游业发展中非常薄弱和混乱的环节。目前,黑龙江旅游纪念品市场中存在着影响旅游纪念品市场健康发展的制约因素,旅游纪念品尚存在质量差、品位低、品种单调等缺点。黑龙江省只有不断地发掘和利用旅游纪念品的价值,抓住特色、追求创新、注重质量、善于经营,旅游纪念品才能走出尴尬的境地,才能把旅游纪念品的生产作为新的旅游经济的增长点。
There is a great contrast between the weakness of developing travel souvenir market and the strength of tourism developing in Chino, the developing of travel souvenir is a very weak segment in tourism developing all the time. There are many limited factors on developing in travel souvenir market, for example , the drawbacks of low quality ,inferior savor and drab variety. Heilongjiang pravince should explore and exploit the value of travel souvenirfeature, emphasize on local innovation, quality and operation, then travel souvenir can break the weak situation, and become the new increasing point in tourism economy.
出处
《经济研究导刊》
2007年第4期133-135,共3页
Economic Research Guide
基金
黑龙江省教育厅人文社会科学研究项目(10554146)
黑龙江大学青年科学基金项目(QW200404)
关键词
旅游纪念品
地方特色
文化内涵
travel souvenir
local feature
cultural connotation
