摘要
现代的公关思想和理论与古代原始、质朴的公关思想萌芽一脉相通。我们可以从传统思想道德里的“仁、义、礼、智、信”中吸收积极的因素,用来维护和提高组织的声誉,做到古为今用。
The modern theory and ideology of public relationship follows its ancient primitive and simple sprout, so we can absorb the positive factors from ＂Humanity, morality, courtesy, wisdom and honesty＂ existing in the traditional moral to maintain and enhance the reputation of organization and then the past can be made to serve the present.
出处
《九江职业技术学院学报》
2007年第2期86-87,共2页
Journal of Jiujiang Vocational and Technical College
关键词
公关思想
仁义礼智信
组织声誉
public relationship
Humanity, morality, Courtesy, wisdom and honesty
enhance the reputation of organization
