摘要
探讨了情感营销的内涵;阐述了情感营销与品牌之间的关系;指出了情感营销提升品牌竞争力的途径。
The article discussed the connotation of emotion marketing, elaborated the relations of the emotion marketing and the brand and pointed out the way to promote the brand competitive power by emotion marketing.
出处
《鸡西大学学报（综合版）》
2007年第1期23-25,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
体验经济
情感营销
品牌价值
品牌竞争力
experience economy
emotion marketing
brand value
brand competitive power
