摘要
本文从分析我国旅游地旅游形象和产品策划存在问题入手,提出了旅游地形象USP确立及产品策划的理论框架,并以克什克腾旗为例,从地脉、文脉、核心资源、竞争者现状、潜在客源市场五个方面对这一理论框架进行了诠释。
This paper analyzes the problems about tourism image and product planning in tourism areas, and establishes a theoretical framework to improve the tourism image USP and product planning with a case study of Keshiketenqi in Inner Mongolia. The theoretical framework is expatiated on six aspects, including the land, culture, geography, core resources, competitors, and potential tourists.
出处
《资源与产业》
2007年第2期90-93,共4页
Resources & Industries
