摘要
运用问卷调查法、文献资料法、专家访谈法及数据统计法等对昭通市城镇居民的体育消费意识、动因、消费水平、结构及制约因素进行调查分析,结果显示昭通市城镇居民体育人口比例较小,参与体育消费人数较少,体育消费发展空间较大;体育消费意识相对落后,体育消费价值观正逐渐形成;体育消费整体水平较低,结构较单一.应加强体育消费宣传,重视体育基础设施建设,加强体育产业结构优化,重视体育人才的引进及培养,有针对性地开发体育旅游及少数民族体育资源,创造良好的体育消费环境.
This paper uses the method of investigation by questionnaire, the method of documentation, the method of interviewing experts and the method of data statistics, etc. to investigate and analyse the PE consumption ideas, agents, consumption level, consumption structure and restrictive factors of Zhaotong City dwellers. The results have displayed that Zhaotong City dwellers＇ PE population constitutes only a smaller proportion, the number of people who have a hand in PE consumption are rather fewer, the development space of PE consumption is rather spacious, the PE consumption ideas are comparatively backward, the PE consumption values is only gradually coming into being, the overall level of PE consumption is rather lower and its structure is rather unitary. So it should strengthen the propaganda of PE consumption, attach importance to the basic PE facilities construction, strengthen the optimization of PE industrial structure, attach importance to the introduction and cultivation of PE talents, have a clear aim to develop the PE tourist resources and national minorities＇ PE resources, and create a favourable environment for PE consumption.
出处
《昭通师范高等专科学校学报》
2007年第2期8-12,共5页
Journal of Zhaotong Teacher's College
关键词
体育消费
昭通市
城镇居民
调查
PE consumption
Zhaotong City
city dweller
investigation
