摘要
经济型酒店作为一种提供有限服务的新型酒店,近年来在我国发展迅猛。在外国著名酒店经济型品牌纷纷入住中国,与本土品牌一较高下的今天,基于经济型酒店的同质化弱点,建议本土经济型酒店采取一定措施,从而在竞争中保持不败。文章借鉴了迪斯尼主题公园的四个标志性特征:主题化、混合消费、商品化和表演性劳动,提出了本土经济型酒店主题化等一系列创新性建议,为其差异化经营提供了一定的借鉴意义。
Economic hotels,as a new type of hotels that provide limited service,develop rapidly in recent years.Nowadays,many famous foreign economic hotels come to China,competing with local economic brands.According to the similarity among economic hotels,we suggest that in order to maintain dominant in economic hotel market,local economic hotels should take measures to make themselves distinguishable.The article references four characteristics of Disney Park： theming、hybrid consumption、merchanding、performative labour. Based on these points, we come up with some creative suggestions to local economic hotels to help them distinct from other ones.
出处
《华东经济管理》
2007年第4期105-107,共3页
East China Economic Management
