摘要
文章运用SWOT矩阵分析方法对云南红色旅游产业外部环境的机会与威胁、内部环境的优势与劣势进行了分析,提出了适合云南省红色旅游产业发展的完善旅游产品组合、加快产业化进程等四大战略,以期为云南红色旅游产业的健康发展提供有价值的参考。
The article analyses the opportunity,threat, strength and weakness of developing Red Tourism in Yunnan province by means of the SWOT Analysis, and brings forward some strategies such as perfecting the combination of tourism product, accelerating the process of the industrialization, to help provide valuable reference for the development of Red Tourism in Yunnan.
出处
《山西科技》
2007年第2期15-16,19,共3页
Shanxi Science and Technology
