摘要
将轿车的总价纳入以当地社会经济发展水平—人均GDP、人民生活水平和消费结构—恩格尔系数、居民个人家庭经济状况—家庭人口数量及家庭年可支配收入和当地的汽车市场人气指数构成的经济框架之中,建立一个衡量轿车购买能力的数学模型,分析轿车市场容量,以供轿车生产企业和汽车经销企业决策参考,给产品以准确的市场定位。
The article brings the economic type saloon＇s total whieh is eomposed with the development level of local society s living standard and pattern of consumption Engel＇s number of some places into the economic frame economy the Per- capita GDP ; the people＇ coefficient; the economy situation of individual family the quantity of population and annual disposable income of family and the human spirit index of local automobile marketplace, a mathematic model measuring economy type saloon marketplace capacities is built, a reference to the decision - maker of economy type saloon manufacturing enterprises and selling enterprise is provided, and an accurate marketplace allocation to the product is given.
出处
《山东交通学院学报》
CAS
2007年第1期52-54,共3页
Journal of Shandong Jiaotong University
关键词
轿车
家庭购买力
模型
构建
市场容量
ears
family consumption capacity
model
construction
market capacity
