摘要
随着我国医疗体制改革的进程,政府对于处方药分销体系及医院终端的管理有了许多新的变化。文章结合国内医药市场现实情况,分析处方药流通渠道构成及终端推广模式,提出三种可供制药企业选择的国内医药市场的营销模式。
Along with the reform of China＇ s medical system, the government has enacted many new regulations of Rx distribution and hospitals. Combined with the situation of China domestic medical market, we have investigated the Rx distribution patterns and various promotions employed by the terminals, and finally put forward three marketing patterns which could be helpful for medical companies to develop domestic medical market.
出处
《长沙理工大学学报（社会科学版）》
2007年第1期92-94,共3页
Journal of Changsha University of Science and Technology：Social Science
关键词
处方药
流通渠道模式
药品流通
Rx
Distribution Pattern
Medicine Distribution
