摘要
品牌建设已经成为我国企业致力追求的一股潮流,提升品牌忠诚度是创建和保持强势品牌的必经之路。只有充分认识品牌忠诚度的内涵和价值意义,努力提高消费者对本公司产品的品牌忠诚,才能在实践中建立和提高消费者的品牌忠诚度,从而有效地提升企业的品牌资产和价值。
brand construction has become a tide that is pursued by all the enterprises in China. To build an effective brand loyalty is the only way to build and keep the brand advantage. When we fully realize the meaning and value of brand loyalty, and try to make the consumers trust in it, we can put it into practice. Then our brand assets and value can be improved effectively.
出处
《襄樊职业技术学院学报》
2007年第2期39-42,共4页
Journal of Xiangfan Vocational and Technical College
