摘要
论述了现代市场营销的核心概念、环境、管理以及市场营销的功能和组织形式等。不同的企业应选择不同的市场营销方式,以适应消费者不断变化的需求,使企业立于不败之地。
The core concept, environment, management, the functions and organization patterns of modem market business and sales are discussed. The different patterns should be selected by different enterprises for suitable for the requirement of continuous change of consumer to make enterprise be in an invincible position.
出处
《机械管理开发》
2007年第2期109-110,112,共3页
Mechanical Management and Development
关键词
市场营销
管理
组织
Market business and sales
Management
Organization
