摘要
无论在美国还是欧盟，由于质量问题被召回的产品黑名单上，有将近一半产品的产地在中国，这个事实严重损害了中国制造的声誉，对我国企业实现品牌战略、走向国际市场有着不良的影响。但当仔细审视这些被召回的产品时，我们发现，它们的大部分缺点是共同的，那就是产品细节的缺失。一双中国制造的皮鞋，无论在用料、做工、款式方面都无可挑剔，但在线头处理上不够完美，因此达不到国际品牌的水准，让人觉得很遗憾。而韩国、日本的企业则是完美主义者，对每一个细节都精益求精。细节最能打动人心，日韩的产品就是凭细节赢得顾客的心。当年日本企业用不光彩的手段取得我国唐三彩的配方后，
The phenomenon of products having similar-quality is becoming more and more serious, which makes the shape-designing more and more important regarding increasing products value. Integrating the design concepts of man-machine engineering, shape semantics and psychology, detail design plays important role in optimizing the products function and promoting the brand value. Detail design meets with consumer＇s physical and psychological requirement and commits itself to the realization of no obstacle talk between products and human being, at the same time, helps consumers transform from physical satisfaction to psychological satisfaction and establishes brand image.
出处
《包装与设计》
2007年第2期100-102,共3页
Package & Design
