摘要
文中从物流企业基于互联网营销的优势入手,从四个方面分析了物流企业基于互联网营销存在的问题;最后从思想上重视网络营销,物流企业营销网站建设策略,物流网站推广策略,利用互联网开展物流合作营销等方面探讨了物流企业基于互联网的营销策略。
Based on the superiority of the intemet marketing of logistics Corporation, this paper analyses the problems of the intemet marketing form four aspects, and studies the intemet marketing tactics of logistics Corporation from attachment importance to intemet marketing, tactics of marketing intemet station construction, tactics of marketing intemet station popularization, tactics of cooperation marketing using intemet.
出处
《商品储运与养护》
2007年第2期22-24,28,共4页
Storage Transportation & Preservation of Commodities
基金
江苏省高校自然科学研究指导性计划项目(NO.04KDJ120097)
南京审计学院科研项目(NO.NSK2005/B39)成果。
关键词
物流企业
互联网
营销策略
Logistics Corporation Intemet Marketing Tactics
