摘要
通过回顾美国国家橄榄球联盟的发展历程,梳理其发展脉络,总结和归纳出:与个人项目相比,集体性的橄榄球项目有着更为旺盛的人气和宽广的市场前景;业余体育是职业体育的人才基础和保障;崇尚自由和个人英雄主义是橄榄球项目在美国蓬勃发展的价值与文化基础;高质量的竞赛产品与灵活的销售策略是NFL发展的原动力及赛场表现与传播渠道的完美结合为NFL的发展提供了展示的空间和平台等发展启示,以此为我国职业体育的发展提供可借鉴的思路。
By reviewing the history of NFL and combing its development process, this article proposed that compared with individual sports, the American football has broad market prospects and amateur sports are the basis of professional sports. Advocating freedom and individual heroism is the cultural foundation of the development and high-quality products and flexible marketing strategy are the driving force of the development of NFL, so the perfect combination of presentation and distribution provides display space and development platform for the NFL and provides the development mentality for Chinese professional sports.
出处
《北京体育大学学报》
CSSCI
北大核心
2006年第12期1719-1721,共3页
Journal of Beijing Sport University
