摘要
通过对扎龙自然保护区的游客进行问卷调查,得出游客的客源特征。结果表明:男、女游客的比例(2.1:1)高于全国平均出游性别比例1.27:1;大多数游客以观鸟、了解大自然和单位或会议组织为目的;具有高中以上学历的游客组成了扎龙自然保护区游客的主体;游客职业主要是公务员(46%),公司职员(19%)、工人(17%)和商人(11%);游客以20~39岁年龄段的游客为主体,表现出游客中青年化的总体趋势;月收入在300~1000元之间的游客比例最大,占47.26%,其次是月收入在1000~3000元之间的游客,占37.20%;扎龙自然保护区的游客以省内游客尤其是来自齐齐哈尔市的游客为主要客源。扎龙自然保护区的旅游需求以团体旅游为主体。最后对保护区的宣教工作提出若干建议。
The characters of the tourists in Zhalong Nature Reserve were studied based on questionnaires. The results show that : the sex ratio of male to female visitors ( 2.1 : 1 ) is higher than the national average of 1.27 : 1 ; the majority of visitors prefer to watch birds and to understand the nature; the visitors is mainly comprised of those with higher education beyond high school level; the main vocations of visitors involve official (46%), employee ( 19% ), worker ( 17% ) and businessman ( 11% ) ; visitors are mainly at the age of 20 - 29, and show the tendency towards young and middle age tourists; those tourists with monthly income ranging from 300 to 1 000 RMB account for 47.26% of all visitors, and those with monthly income of 1 000 to 3 000 RMB account for 37.20%; visitors in Zhalong Nature Reserve mainly come from Heilongjiang Province, especially from Qiqihar city; group tourism is the main form of visitors in Zhalong nature reserve. At last, some suggestion on the environment education was put forwarded for Zhalong Nature Reserve.
出处
《森林工程》
2007年第2期1-5,共5页
Forest Engineering
基金
教育部博士点基金(20040225006)
关键词
扎龙
问卷调查
客源特征
环境教育
Zhalong Nature Reserve
questionnaires
tourist character
environment education