摘要
“长三角”地区是我国社会经济发展最快的区域之一,该地区的体育产业已呈现出巨大的发展潜能。依托消费者行为理论,并通过实证研究的方式,对“长三角”地区的主要城市居民的体育消费行为特征进行研究,供参考。
The Changjiang Delta Area is one of the quickest districts in which social economy is developing quickly of our country. The sports industry of that region has already presented a huge development potential. Following the theory of conumption behavior and using positive analysis, it find out the consumer＇s behavior characteristic.
出处
《浙江体育科学》
2007年第2期10-13,共4页
Zhejiang Sport Science
关键词
“长三角”地区
体育服务产品
消费行为特征
the Changjiang Delta area
sports service products
consumption behavior characteristic
