摘要
电力部门营销工作依靠传统的信息管理方式已不能满足电力市场的要求,运用数据仓库、数据挖掘的理论和方法以及Web技术,提出了基于数据挖掘技术的电力营销决策支持系统的开发设计方案,为高层营销决策提供全面的信息支持,使之成为营销决策者的好帮手.
The traditional information management method,which is practised by the electric institutions in power marketing, can not meet the demands of the market. Based on the theory and method of data mining and web technology, this paper presented a design scheme for decision support system of power marketing. The scheme can provide information for the marketing decision and will be helpful to the marketing decision-makers.
出处
《南昌工程学院学报》
CAS
2007年第1期59-62,共4页
Journal of Nanchang Institute of Technology
