摘要
随着我国金融市场的全面开放,保险市场竞争加剧成为不争的事实。中国保险企业特别是保险金融集团企业,应通过产寿联动,盘活内部资源,摊薄运营成本,铸造企业品牌,提高市场竞争能力,满足客户对保险的多元化需求,从而发挥集团企业战略组合的优势,形成战略协同效应。
There is no questioning that competition in the insurance market will continue to intensify along with furthering opening of the financial market of China. China＇s insurance enterprises, in particular insurance and financial group companies, should improve their competitive competence and their brand recognition, reduce cost of operation, and offer more complete product ranges to customers through coordinating their life and P＆C businesses and further mobilizing their internal resources. This will also strengthen their advantages as an insurance group company and create a synergy effect.
出处
《保险研究》
CSSCI
北大核心
2007年第2期65-67,共3页
Insurance Studies
关键词
产寿联动
金融集团
战略组合
协同效应
协同成本
coordination of life and P＆C businesses
financial group
strategic combination
synergy ettect
synergy cost
