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传统伦理道德视野中的诚信营销 被引量:1

Honest Marketing from the Perspective of Traditional Ethic and Moral
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摘要 市场经济的发展与传统伦理道德的提高是相互依存的,经济的发展需要传统伦理道德的支撑。应通过传统伦理道德中诚信理念的转化和超越,充分认识传统伦理道德与市场经济之间的关系,发挥传统伦理道德在当今经济发展中的积极作用。 The development of market economy and traditional ethic and moral are interdependent. The development of economy needs support of traditional ethic and moral. In this paper, the author proposes that honesty in traditional ethic and moral should he converted and surpassed. Only when the relations between traditional ethic and moral and market economy is fully recognized, can traditional ethic and moral play an important role in current economic development.
作者 杨树青
出处 《西北第二民族学院学报(哲学社会科学版)》 2007年第1期58-60,共3页 Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science)
关键词 传统伦理道德 诚信 诚信营销 traditional ethic and moral honesty honest marketing
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