摘要
地铁产业的增值源泉,在于它的网络化生存、信息化服务和体验化需求,即源于同地铁网络相匹配的需求网络、服务网络和信息网络,以及由服务网络形成的满足消费者的体验需求。介绍了地铁产业的经营业务乘客信息显示系统,地铁文化产业、地铁商务服务,其业务运作的路径是三维立体的,其经营方式是错位经营、品牌经营和网络经营。核心在于提供消费者的增值价值的同时为地铁带来巨大的经济和社会价值。
The metro industry＇s appreciation springs from netlive, information service and experiential needs, its operation is in a three-dimensional perspective way. Metro industry＇s management style includes shifted management, brand oriented management and network management, but the oore is to offer the passengers additional benefits and bring about great eoonomic and social benefits for the metro.
出处
《城市轨道交通研究》
2007年第3期12-14,17,共4页
Urban Mass Transit
关键词
地铁经济
网络经营
价值增值
metro eoonomy, net-management, additional benefits
