摘要
随着互联网技术的发展,博客作为一种新兴的传播方式迅速渗透到网络中的各个角落,吸引了越来越多的网民。本文从博客的传播特点、社会心理特性及话语权平等的视角,以大众传播理论为切入点,通过微观和宏观两个层面的分析,试图论证博客现实与现实博客之间的辨证关系。
With the development of network technology, blog, as a new communicating mode, has penetrated in all points of the Internet and attracts more and more Incernet viewers. On the basis of the theories of mass media, the present paper attempts to argue that blog reality and real blog are dialectical. The argument is presented in perspectives of the features of blog communication, social psychological features and the equality of speaking right.
出处
《湖南大众传媒职业技术学院学报》
2007年第2期43-45,共3页
Journal of Hunan Mass Media Vocational and Technical College
关键词
博客
沉默的螺旋
群体压力
话语权
把关人
blog, the spiral of silence group pressure, the right of discourse, gate kecper
