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中国有线电视行业应对“三网融合”的战略选择 被引量:4

A Strategic Plan of Chinese Cable Industry for Responding the Three Networks Integration
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摘要 阐述了“十一五”规划中提出的“三网融合”中的“三网”概念,分析了我国有线电视行业的现状,指出了应对“三网融合”的战略选择,认为要找准行业定位,从多业务发展的角度实施数字电视整体转换以及拓展转换后的增值服务;以产权多元化促进和带动管理现代化;打破地域限制,促进多层面合作;关于双向网络改造,应该先确定商业模式,再确定配套的技术配置和资金支持。 This article elaborates on the concept of "three networks" in the description of three networks integration in the context of the l lth Five Years Plan. It analyzes the current situation of the cable television industry in China, pointing out the strategic plan for the coming three networks integration. It believes that an accurate industry positioning is crucial. This article suggests several ways for the development of cable television industry: First, it proposes that, from the angle of multi service development, the cable television network companies should implement the digital television transformation and expand the value-added service after transformation. Second, they should facilitate and drive the management modernization through the diversification of ownership. Third, they should break the regional isolation and promote multi-aspect cooperation. Last, they should, in respect to the transformation of reversible network, settle the business model right before making provision for the related equipment and capital.
作者 吕建杰
出处 《中国有线电视》 2007年第5期399-403,共5页 China Digital Cable TV
关键词 有线电视行业 三网融合 整体转换 双向改造 战略选择 cable television industry three networks integration digital television transformation reversible network transformation strategic plan
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