摘要
在有关传统广告已死．个人媒体崛起的喋喋不休之中．人们很难想起营销组合中顾客永远不会背弃的一块：产品和包装设计。
Amid all the chatter about the death of tradi- tional advertising and the rise of custom media, it＇s hard to remember that there is one part of the marketing mix whose audience will never go away： product and package design.
出处
《成功营销》
2007年第2期40-41,共2页
V Marketing China
