摘要
波德里亚等人的消费理论因其产生语境与阐释语境与中国语境存在差异,并不完全适用于中国的文化消费现实。在我国的文化消费及发展战略中,实现民众的平等而不是差异是一个主导策略。如果说平等是我国推进文化消费带动社会趋向和谐的核心理念,那么利润最大化则是激发中国的文化艺术生产单位走入日常生活,贴近民众的首选策略。在社会主义语境中多侧面、多层次的文化消费带动了文化生产,影响了文化产品的功能,使文化生产——消费系统不断调整内在结构,使消费对象、消费品身份、评判模式以及服务理念都发生着新的逆转。
The consumer theory advocated by the western theorists such as Jean Baudrillard is not wholly suitable for the reality of cultural consumption in China due to the difference of social background and interpretative context. In China, it is the public equality instead of difference that takes the lead in the cultural consumption and its developing strategy. In the development of Chinese cultural consumption, equality serves as the core concept to develop a harmonious society and the maximum of profits is the primary strategy to motivate the cultural and artistic groups to be closer to people＇ s daily life. In the socialist context, not only does the multi-dimensional and multi-level cultural consumption stimulate the development of culture and its function but regulates the structure of the system of the cultural production and consumption and changes the consuming targets, identity of consuming products, modes of judgment and service concept.
出处
《廊坊师范学院学报》
2007年第2期9-12,共4页
Journal of Langfang Teachers College
基金
教育部重大攻关项目"马克思主义文艺理论中国化研究"(04JZD0034)阶段性成果
2006年度山东省博士后科研项目择优资助项目(200603097)阶段性成果
关键词
社会主义
文化消费
逻辑
socialism
cultural consumption
logic
