摘要
企业利益与社会利益矛盾的凸显和社会期望的提升,使企业社会责任(CSR)问题在中国变得日益紧迫。已有的CSR理论研究和实践探索多从政府或社会俯瞰企业的单一视角进行,从政府、社会、企业三方协同互动视角进行尝试的尚不多见。协同视角的实质就是把CSR问题视为全局性的社会问题,而不仅仅是企业的问题,通过三方的互动与合作,实现共赢与和谐。实现单一视角到协同视角的转换,首先要把握当前三方失衡的基本态势,在理论方面深入剖析企业承担社会责任的微观机理,强化理论基础,改进研究方法;在实践方面进一步理解企业在中国社会中的角色和处境,更加注重对CSR行为的政策引导,加强对企业家的社会责任教育,大力培育和发展NGO。
China has made a great progress in economy and society since me beginning of the reform and opening up. In the market economy system, firms with profit maximization as their premier goal have become a powerful engine of the economy. However, the advancement of the society has not been in pace with the development of the economy. One of the main reasons is the negative externality of firms, such as pollution, when they are pursuing their own interests. Another reason is that information asymmetry between firms and society may lead to possible moral hazards, which can cause the supply of unsafe products and poor working conditions by the firms. These demonstrate that the conflict between firms and society is becoming more prominent. Besides, people＇s expectation for better human dignity and social justice is rising with their living standards. As a result, corporate social responsibility （CSR） becomes more serious and receives much more attention from both academics and practical business managers in China.
The existing research and practice of Corporate Social Responsibility （CSR） are mainly from a unilateral view： from outside of the firm to inside of the firm or the firm itself by governments and society. This view suggests that firms will solve CSR problems under the pressure of governments and society. It does not work in China, however. On the one hand, governments and firms are in the same boat. Governments are reluctant to force firms to take CSR at the expense of their own interests. The accomplishment of government tasks, such as revenues, employment, economic growth, depend on the development of the firms. On the other hand, nongovernmental organizations （NGOs）, which stand for the interests of various societal groups or organizations, are too underdeveloped in China to give enough pressure. Therefore, a multilateral interaction view should be adopted in stead of the unilateral view. The former believes that irresponsibility of firms is not a problem of the firms themselves, but of the
出处
《浙江大学学报（人文社会科学版）》
CSSCI
2007年第2期79-87,共9页
Journal of Zhejiang University:Humanities and Social Sciences
基金
教育部博士点基金资助项目(20050335001)
关键词
企业社会责任
企业社会绩效
利益相关者理论
协同视角
corporate social responsibility （CSR）
corporate social performance （CSP）
stakeholder theory
multilateral interaction view
