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Research on Chinese Industrial Cluster Patterns ——Take Haier Household Electrical Appliance as an Example

Research on Chinese Industrial Cluster Patterns ——Take Haier Household Electrical Appliance as an Example
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摘要 Industrial cluster is an aggregation of the related enterprises and institutions in certain field and in certain place. There are mainly three patterns for industrial clusters: market-oriented cluster, foreign fund oriented cluster and endogenous brand oriented cluster. Many economists have established their own theories about the patterns industrial cluster, but there are few dealing with one big enterprises and its cluster pattern. This paper, taking Haier household electrical appliance as an example, is trying to study one model of Chinese industrial cluster and analyze its characteristics with their effects on economy, as.well as the advantages together with the related suggestions from the authors.
机构地区 School of Economics
出处 《Chinese Business Review》 2007年第1期45-51,60,共8页 中国经济评论(英文版)
关键词 industrial cluster brand effect endogenous brand cluster patterns 海尔集团 商标 工业组织 品牌建设 品牌文化
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