摘要
以当前有关“新闻联播换主持人”的争鸣为现实背景,以《新闻联播》为例,分析我国消息类电视新闻节目的生存现状,认为单一的信息提供已经不能满足受众的信息需求。从三个方面对消息类电视新闻的困境所在进行剖析,在此基础上提出应对之策:消息类电视新闻要转变传播理念,改革新闻内容编排,改变播报形式。通过研究,以期给消息类电视新闻的改革提供可资借鉴之处。
In respect to the change of announcers in ＂CCTV News＂, this paper investigates into the status quo of domestic information-oriented TV news programs, holding that information from a single channel can no longer satisfy the audience＇s information demand. It proceeds to probe into the reasons for such a plight, and on such a basls, it puts forward corresponding solutions. To be concrete, those engaged in information-oriented TV news programs should change their ideas on communication, make reforms on news contents and change their forms of new announcing. Such a study can serve as a reference for the reform of information-orlented TV news programs.
出处
《江苏海洋大学学报（人文社会科学版）》
2007年第1期83-85,共3页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
关键词
新闻联播
传播理念
消息类电视新闻
改革
＂CCTV News＂
ideas on communication
information-oriented TV news programs
reform
