摘要
被称为“革命转折点”的遵义,以得天独厚的红色旅游资源,在全国享有很高的知名度和美誉度。由于众多原因,遵义并没有能有效地把资源知名度向产品知名度转化。遵义红色旅游在发展中有优势、有劣势,有机遇、也有挑战。针对这种现状,我们在开发中要突出资源特色,注意资源的整合,打造出名牌产品,并重视宣传推介这些红色旅游品牌,同时,要加强区域合作。
Zunyi, known as ＂the turning point of revolutionary ＂,has high popularity and good reputation degree in our country, because of its unique red travel resource. But for many reasons, it has not changed the resources into the products. During the progress of Zunyi＇s red travel, there are strength, weakness, opportunity and threat. For this, we＇d better extrude its resources characteristics, pay attention to conformity of its resources, build some nameplate products and regard their propagandas and introdnetions, what＇s more, strengthen the cooperation between different areas.
出处
《经济研究导刊》
2007年第2期134-136,共3页
Economic Research Guide
关键词
遵义
红色旅游
开发
Zunyi
red travel
exploitation
