摘要
论述了具有我国民族风格包装设计的传统文化特色及如何运用在现代礼品包装设计中,不仅能体现礼品的民族精神和文化内涵,更能增强商品在市场上的竞争能力。将这种文化观念和民族风格表现在包装设计活动的创造中发挥着极其深远的影响。
The traditional cultural characteristics of Chinese national style packaging and its application methods in modern gift packaging were discussed. It was put forward that it not only can embody the spirit of our nation and cultural connotation, but also can increase the competition power of good on market. It has far reaching influence on the creation of packaging design with cultural concept and national style.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第2期170-171,共2页
Packaging Engineering
关键词
现代礼品
包装
民族风格
modem gift
packaging
national style
