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B2B电子商务平台选择的进化博弈分析 被引量:4

Evolutionary Game Analysis of the Selection of B2B Platform
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摘要 目前,中国市场上涌现出覆盖众多行业的综合性B2B和大量服务单一行业的专业性B2B。通过构建对称和非对称的进化博弈模型,分析了二者存在收费差异时,厂商在两类竞争平台中选择的进化稳定状态,得到最终厂商会都选择高收费B2B或都选择低收费B2B等相关结论。 There are many B2B platforms in China now and some are used for the services for clients in all industries, but most only perform as an expert service platform in one industry. In this paper, a symmetric and a non-symmetric evolutionary game were modeled to analyze clients' selection between these two different B2Bs when they were charged at different levels. The results showed that each B2B could be the equilibrium.
出处 《安徽农业科学》 CAS 北大核心 2007年第3期850-851,854,共3页 Journal of Anhui Agricultural Sciences
关键词 进化博弈 B2B 电子商务 Evolutionary game theory B2B E-commerce
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