摘要
白族歌谣是反映白族社会生活的百科全书,在民族旅游逐渐走向市场的今天,如何更好地挖掘白族歌谣文化的旅游功能,发挥它在旅游景观审美过程中的作用?本文对白族歌谣文化旅游产品的开发思路、开发模式进行了初步探讨。
Bai people＇s ballads are a cyclopedia reflective of Bai people＇s social life. Today, when the ethnic tourism is gradually moving toward the market, how should we cultivate the function of Bai people＇s ballad culture in tourism and bring it into full play in tourist＇s scenic aesthetics？ The essay makes a probe into the ways and patterns of utilizing Bai people＇s ballad culture as a tourism product.
关键词
白族
歌谣文化
旅游产品开发
Bai people
ballad culture
development of Tourism products
