摘要
根据惠州外向型经济的特点,对惠州跨国三资企业的融资特点进行了调查和分析,结合当地商业银行的实际,提出了满足跨国三资企业融资需求的方案和商业银行的营销策略,以期提高商业银行服务水平和营销技巧。
A survey and analysis are made on the financing features of the three foreign - funded corporations in Huizhou based on the characteristics of the export - oriented economy of Huizhou. Proceeding from the actual local situation, plans and counter - strategy of commercial banks are proposed in order to satisfy the financing demands of these foreign - funded transnational corporations, thus to improve the services and the marketing techniques of the commercial banks.
出处
《惠州学院学报》
2007年第1期9-12,共4页
Journal of Huizhou University
关键词
跨国三资企业
融资
商业银行
营销策略
Transnational Foreign Funded Corporations
financing
commercial banks
marketing counter-strategy
