摘要
现代远程教育的发展教育资源被大量地消费,教育资源不断高速膨胀,在教育消费者有目的的使用中,教育资源出现不断整合和规范的趋势,在远程教育环境中有效的学校品牌管理策略是拓展学校的学校传统、学校文化、教学资源的有效途径。本文分析远程教育环境特点、学校品牌内涵,提出远程教育环境中学校品牌管理中的品牌标识建立、品牌延伸策略。
Nowadays, the developing resources of modem distance education have largely been consumed, and the education resources have fleetly expanded. In the purposeful use of education consumer, the education resources present the trend of ceaseless integratiation and standardization. So the effective management strategy of school brand is a good way to, develop the tradition, culture and teaching resources of school. This paper analyzes rite characteristic of distance education environment and the connotation of school brand. It brings forward the establishment of brand identity and the strategy of brand extension in the school management of distance education.
出处
《远程教育杂志》
2006年第6期41-43,共3页
Journal of Distance Education
关键词
远程教育
学校品牌
核心价值
品牌标识
品牌延伸
Distance education
School brand： Core value
Brand identity
Brined extension.
