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试论国外市场进入方式选择的影响因素

Discussion on the Influential Factors of the Modes' Choice of Entry into a Foreign Market
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摘要 并购对于现代公司来说是一种很流行的战略,代表了战略扩张的一个重要转变,技术进步和全球化极大地促进了并购和跨国并购的流行。但是跨国并购并不是进入外国市场的唯一最佳方式,新建投资、跨国并购、合资三种基于资产型的进入外国市场的方式各有长短。从公司层次、产业层次、国家层次三方面对影响新建投资、跨国并购、合资方式选择的因素进行分析,企业进入外国市场选择哪种方式应就具体情况而定,不应盲目跟风。 Mergers and acquisitions (M&As)is a popular strategy for modern firms and represent an important alternative for strategic expansion. Technological development and globalization have vastly contributed to the popularity of M&As and cross-border M&As. Crossborder M&As isn't the only best mode of entry in a foreign market, however, greenfield, crossborder M&As,joint ventures are equity-basod modes,and each of them has advantages and shortages. This paper analyses the firm-, industry-, and country-level factors that often influence the choice of a greenfield or cross-border M&As or joint venture as a mode of entry into a foreign market, and points out the choice of entry mode should be determined by each specific conditions, and shouldn't follow the popularity blindly.
作者 周芳 刘灿
机构地区 湘潭大学商学院
出处 《天津市财贸管理干部学院学报》 2007年第1期5-6,13,共3页 Journal of Tianjin Institute of Financial and Commercial Management
关键词 外国市场进入方式 影响因素 新建寝资 跨国并购 合资 modes of entry into a foreign market influential factors greenfield start-up cross-border M&As joint venture
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