摘要
市场营销道德是用来判定市场营销活动正确与否的道德标准和行为规范的总和。通过对营销道德的标准、内容及现状的分析,对营销伦理中义与利、公平与效率、关系与契约等观念作出创新性的规范。
Marketing morality is the combination of moral standards and conduct codes in terms of which marketing is judged. This article innovatively regulates marketing moral principles in terms of justice and benefits, fairness and efficiency, relations and contracts, ete, by analyzing the contents, moral standards and current situations of marketing.
出处
《南宁职业技术学院学报》
2006年第2期82-85,共4页
Journal of Nanning College for Vocational Technology
关键词
市场营销
道德标准
道德规范
marketing
moral standards
code of morality
