摘要
随着品牌价值的增加,高校之间的竞争已不是成本竞争,而是品牌竞争。高等职业教育的良性发展和可持续发展在于走品牌塑造之路。为此,高等职业教育要努力为自身营造良好的成长环境,以利于提高自身的主体实力和竞争力。
With growing value of brand names, the competition between tertiary institutions is not the competition in terms of cost but in terms of brand names. The positive and sustainable development of tertiary vocational education rests on the portrayal of brand names. Consequently, tertiary vocational education should be committed to generating itself ideal growing environments with the view to upgrading its principal and competitive capacity.
出处
《南宁职业技术学院学报》
2006年第2期29-33,共5页
Journal of Nanning College for Vocational Technology
基金
中国职业技术教育学会科研2004年规划项目(课题批准号:450521)"高等职业院校教育品牌建设研究与实践"课题成果之一
关键词
高等职业教育
品牌
环境
tertiary vocational education
brand name
environment
